Analysis of the hottest label market

Analysis of label market situation (Part 2)

in mold label the structure of in mold label is different from that of commonly used self-adhesive labels. There is a layer of solid adhesive on the back of it. This adhesive will melt at a certain temperature and stick to the surface of the container to achieve the purpose of label application. In mold labels were first used in injection molding containers, and later developed into blow molding containers, and are widely used in container packaging of various plastic materials, such as HDPE, PP, pet, PS, etc. In North America, in mold labels are mainly used for blow molding containers, while in Europe, they are mostly used for injection molding containers

in Europe and the United States, the proportion of in mold labels used in Japanese container labels with water is 12% - 15%, which are mainly used in nursing supplies, daily chemicals, food, beverages, lubricants, pharmaceuticals and other industries. In China, it is a matter of recent years that in mold labels began to enter large-scale development, but its development speed is quite amazing. Moreover, from the perspective of application fields, it is mainly concentrated in the lubricant and daily chemical industries

at present, the common in mold label brands in the market include Yupo in Japan, Ellie Beijing Honghe Weiye in the United States, etc

the use of in mold labels has the following advantages:

(1) because the container molding and labeling are completed at one time, the production process is simplified and the production efficiency is improved

(2) the label is integrated with the container, which avoids the phenomenon of cocking, wrinkle, off label, etc. during the previous labeling, and can also resist the collision, scratching and pollution in the process of production and transportation, so that the label always maintains a good appearance

(3) it can improve the anti-counterfeiting ability of products

(4) the in mold label material is the same as the plastic container, which can be treated uniformly during recycling, which is conducive to environmental protection

of course, the in mold label also has its shortcomings: it requires special molds and the purchase of in mold labeling manipulator, resulting in high cost of in mold labeling process; The printing process is more difficult than self-adhesive labels, and the scrap rate is high. Moreover, if there is a problem with printing or labeling, it will cause a double waste of containers and labels

------ general manager Li Mingyan of Jabil green dot mold center in the future, the label materials in the mold will develop towards various thin materials with low cost and easy recycling in the future. In addition, in order to meet the needs of market segmentation, the variety of in mold label materials will also tend to be diversified

rfid tag

rfd tag is developed on the basis of electronic technology. It has a huge amount of information stored, flexible and fast non-contact reading and writing, and strong environmental adaptability. According to the analysis and prediction of the global PFID tag application market by FS company, the global RFID market will soar from US $2.2 billion in 2003 to US $10billion by 2009

the application field of phenol D label continues to expand and quickly infiltrates into various fields. The experiments and practical applications of RFID tags in logistics storage, manufacturing, commercial retail, commodity anti-counterfeiting, transportation, national defense and military and other fields are gradually unfolding. For example, Wal Mart, a global retailer, requires its suppliers to add RFID tags to their products since January 2005

China started late in this regard, and the RFID tag market is still in its infancy. There is a considerable gap between China and the world in the application of RFID. For example, the frequency of RFID tags has been basically determined in Europe, North America, Asia training and other regions, but it has not been approved in China. Moreover, there are some problems in the domestic market, such as weak basic R & D strength, insufficient participation of enterprises in standardization, and most domestic enterprises take a wait-and-see attitude

at present, RFID technology faces three major obstacles: signing obstacles, cost obstacles and technical obstacles

(1) standard obstacle. To apply RFlD, it is necessary to formulate a unified and open technical standard. However, at present, there are many standards in the market at the same time, such as EPCglobal, uid, aim global, ISO and other series of standard systems have been formed. In addition, there are many countries and regions applicable materials: rubber, plastic, film, adhesive, reinforcement, glass, touch screen, textile, waterproof materials, wires and cables, ropes, metal wires, metal rods Photovoltaic materials such as metal plates and clothing industries are formulating corresponding standards suitable for themselves

from November 4 to 5, 2005, "the founding conference of China RFID industry alliance and the global RFID China Summit should repair the oil pump at this time" was held in Beijing, announcing the official establishment of China RFID industry alliance and officially launching the China RFID standardization working group. Since China is becoming the "manufacturing center" of the world and many products are exported to the international market, we cannot expect the international market to support China's RFID tag standards. Therefore, in the process of formulating China's Khan ID standards, we should fully consider the interoperability with international standards

(2) cost barrier. Whether in China, Europe, the United States or Japan, one of the key issues in promoting the application of RFID tags is to reduce its cost. At present, the price of each electronic tag is almost 45 cents, while the ideal price is 10 cents. Only when the price drops to less than 3 cents can it be applied to single packaged consumer goods

not long ago, alien company launched an RFID tag with a price of 12.9 cents. Many RFID tag experts predict that the cost of RFD tags can be reduced to 10 cents in the next five years

two important elements in RFID tags are chips and antennas. The size of chips involves the cost of RFID tags. Using conductive ink printing antenna instead of corroded copper antenna and using low-cost paper base is a great innovation to reduce the production cost of RFD label. In addition, the connection mode of chip and antenna will also affect its cost

(3) technical barriers. For example, the readable rate of RFID tags, model matching and data processing

of course, there are other problems. For example, the impact of RFID tags on human body and the environment, the recycling and utilization of PFD tags, and many consumers worry that personal privacy will be infringed after using RFID tags, etc

the breakthrough of technology and the gradual reduction of price will certainly promote the vigorous development of RFID technology and the wide application of RFID tags. If label printing enterprises want to maintain their competitiveness, they must have the ability to produce RFID tags. Opportunities always favor those who are prepared. Therefore, label printing enterprises should also make several key preparations: establish good partnerships with key members of the RfD industry chain, conduct technical training on RFD, and cultivate specialized experts or engineers

2005 is a year when RFID technology has grown up in noise and contradiction. People inside and outside the industry have different opinions on the development and future of RFID. Although many industries have begun to pay attention to RFID technology, such as anti-counterfeiting, quality inspection, logistics, warehousing management, railways, customs, containers, etc., due to the high cost of RFID technology, the large-scale application of RFID technology is still in the voice of "thunder, rain". However, we must see that RFID technology has indeed begun to play its role in China: Hong Kong airport baggage handling perfect experience sweat old, Shanghai taxis plan to install all the Japanese factory D tag system by the end of this year, China's railway system fully adopts the Japanese temporary D scheduling system... More and more industries begin to pay attention to RFID technology, and expect the industrialization of technology to reduce the cost of pfld

digital labels

in the past few years, the label market has undergone significant changes. The market and consumers need smaller batches of products, shorter delivery times, and stronger personalization. Traditional printing is difficult to meet this demand in terms of time and cost. As a supplement to the traditional printing method, digital printing has higher flexibility and better cost-effectiveness, and can also realize variable data printing. The situation that printed labels are overstocked in batches in the warehouse will no longer occur. Moreover, with the gradual improvement of the performance of digital printing machines, the range of printing materials used has become increasingly extensive, and digital printing has also been more and more applied in the field of packaging printing. Digital printing technology first entered the field of packaging printing, which is used for variable data printing and short label printing

the digital label solution with variable data printing function enables label printing enterprises to quickly provide short version labels at low cost, realize the consideration of long and short versions, expand the business scope, and provide printing customers with a low-cost solution to start printing, which meets the multi-dimensional needs of customers; Personalized printing meets the needs of users for product segmentation in the market: the anti-counterfeiting printing function provides customers with a safer whole process service, and further enhances the market competitiveness of enterprises

at present, the digital printing machines used for label printing include monochrome ones, such as nipson's varypress200 and 400, and color ones, such as the common Fuji Xerox docucolor iGen3, Kodak's nExpress 2100, and OSI's cps700. However, the most common label digital printing machines in the market are mainly from HP, indigo and Xeikon

among label printing enterprises that use digital printing equipment, some have purchased digital printing machines under the condition that they already have traditional label printing equipment, such as mcdower, labe screenprinting company, which has seven UV flexographic printing machines, and added an HP FN introduction to Japan last autumn. Press ws4050 (with online embossing, hot stamping, laser die cutting and other functions) aims to open up new markets. Today, 50% of the company's new label businesses are printed by digital printers. In addition, there are also some enterprises that use digital printing machines and have no traditional printing equipment at all, such as CLD company founded in 1995, which uses HP indigo. Digital printing machine for label and flexible packaging printing

many of Xeikon's customers have achieved success. For example, some use Xeikon digital printers to print a small number of personalized wine labels, which are very popular with wine producers and consumers. For example, American gotape and Labei company used to be engaged in flexographic printing. As early as January 1 and 1991, the company began to pay attention to the development of short label printing market. Later, it purchased Xeikon 330 digital printing machine to print labels of shampoo and hair care products, sports drinks and bottled mineral water. Automotive oil labels and other products

although the time of using digital printing machine to print labels is not very long, we believe that with the maturity of technology and market, label digital printing will have greater development. Interested readers may wish to pay attention to the application and development of digital printing technology in the label market

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